Priced per school. Never per student.

Plans are priced per school, per month. The price does not change with how many students you enrol, and we never charge per student or per answer. A plan is a set of limits — parent accounts, campaigns a month, staff seats, documents, pages, emails, WhatsApp, conversations, surveys and channels — and the table below states every one of them.

There is no charge per answer and no limit on how many questions a parent may ask. A plan sets the number of parent accounts it holds and the campaigns the school can send each month.

Every price is shown net of GST, with the 18% on its own line, so you can see what you pay us and what you pay the government. What a plan sets is how many parents you cover, how many staff seats you get, how many campaigns and social posts you run a month, and how much material it can hold.

Start free. The Starter plan is free, and it stays free. There is no trial and no paid trial — the free plan is how you start, and it does not expire.

Starter answers parents' questions and sends two campaigns a month. Business adds email volume, social posts and your Google page. Growth adds automation — campaigns that go out on their own — plus voice, Drive and a CRM. Enterprise does all of it across campuses, and brings enquiries in from JustDial and IndiaMART.

Starter

Free — for a school that wants to stop repeating itself.

Free, for one school — small, or just starting — that wants to answer parents' questions and run a campaign or two.

₹0

Free. No card to us, and nothing charged by us — Meta bills your own account for the messages your school sends, first thousand included. Meta will not carry a send until your school has added payment details to its own account.

Plan includes: 200 parent accounts · 1 staff seat · 2 campaigns a month · no social posts

  • ✓ Upload your circulars and notices — up to 5 held at a time
  • ✓ Answer parents on WhatsApp from your circulars, and on your website
  • ✓ 2,000 campaign emails a month
  • ✓ 1,000 school-initiated WhatsApp messages a month — Meta bills your own account for those sends, including the first thousand; when they are used, sends stop until the month resets
  • ✓ Two campaigns a month
  • ✓ Web widget for your site
  • ✓ Email support

Plan terms

Business

Answer every parent, and keep your Google page alive.

For schools that want to communicate, not just answer.

₹3,250 a month

plus 18% GST ₹585

₹3,835 you pay

Or twelve months at once, 20% less:

₹31,200 for the year

plus 18% GST ₹5,616

₹36,816 you pay

which is ₹3,068 a month

Renews automatically each year; we email you 30 days before. Full renewal terms

You pay through our payment gateway — card, UPI or mandate.

Plan includes: 1,200 parent accounts · 2 staff seats · 5 campaigns a month · 2 social posts a month

  • ✓ Everything in Starter, plus:
  • ✓ Your circulars and documents, up to 20 at a time
  • ✓ Notices and announcements on WhatsApp and email
  • ✓ 15,000 campaign emails a month, and 1,000 school-initiated WhatsApp messages a month included; Meta's per-message charge for them is billed in your own account
  • ✓ Admissions and fee-reminder campaigns on WhatsApp and email — you keep the creative and the ad spend, we do the sending
  • ✓ Google Business posts and replies to your reviews
  • ✓ 2 social posts a month
  • ✓ Analytics: the questions parents ask most

Growth

Run admissions campaigns, not one-off notices.

For schools running campaigns every week.

₹6,250 a month

plus 18% GST ₹1,125

₹7,375 you pay

Or twelve months at once, 20% less:

₹60,000 for the year

plus 18% GST ₹10,800

₹70,800 you pay

which is ₹5,900 a month

Renews automatically each year; we email you 30 days before. Full renewal terms

You pay through our payment gateway — card, UPI or mandate.

Plan includes: 2,500 parent accounts · 4 staff seats · 20 campaigns a month · 12 social posts a month

  • ✓ Everything in Business, plus:
  • ✓ 30,000 campaign emails a month, and 50 circulars and documents at a time
  • ✓ 500 web pages it learns from
  • ✓ Campaigns that go out on their own, Google Drive, voice answers and a simple CRM for enquiries
  • ✓ Smart replies for repetitive admin requests
  • ✓ 12 social posts a month
  • ✓ Local ads on 2 channels — you own the creative and the spend

Enterprise

One voice for every campus, and enquiries coming in from everywhere parents look.

For groups and multi-campus schools — one plan for the group, paid by the group or trust.

₹20,250 a month

plus 18% GST ₹3,645

₹23,895 you pay

Or twelve months at once, 20% less:

₹1,94,400 for the year

plus 18% GST ₹34,992

₹2,29,392 you pay

which is ₹19,116 a month

Renews automatically each year; we email you 30 days before. Full renewal terms

You pay through our payment gateway — card, UPI or mandate.

Plan includes: 5,000 parent accounts · 10 staff seats · 100 campaigns a month · 24 social posts a month

  • ✓ Everything in Growth, plus:
  • ✓ 1,00,000 campaign emails a month, 200 circulars and documents, 3,000 web pages, 24 social posts
  • ✓ Local ads on 4 channels — you own the creative and the spend
  • ✓ Google Forms, deeper engagement reporting, and admission enquiries from JustDial and IndiaMART
  • ✓ Multiple branches
  • ✓ Custom sequences across WhatsApp and email — a first message, a follow-up if there is no reply, a further message after a set interval — each step set by your school
  • ✓ Dedicated support
  • ✓ Custom integrations (ERP, SIS, LMS)

Every plan is sold under our Terms of Service · Privacy Notice · School Data & Privacy Statement · Plan terms

Plan includes

Every campaign can go to every parent on your plan.

StarterBusinessGrowthEnterprise
Parent accounts2001,2002,5005,000
Staff seats12410
Campaigns a month2520100
Social posts a month—21224

Parent accounts are the parents you can message: one account is one active parent record, so a family with two guardians on the plan uses two. It is a standing cap on active parent records, not a monthly count, and removing or deactivating a parent frees the slot. Students are never the unit: the price does not change with how many you enrol, and nothing is metered per student. Staff seats is named staff who can sign in at the same time. Campaigns a month resets on the billing date and does not roll over; one campaign is one audience and one message set, counted once however many channels carry it, so a WhatsApp-and-email campaign is not two. Social posts a month resets monthly.

The plans in plain words

Starter — free, and it stays free. "Answer parents' questions, without paying anything."
For a school that is tired of answering the same question three times. Upload your circulars and notices; parents ask on WhatsApp or on your website and get your school's answer, in the language they wrote in where it is one of the six we support (English, Hindi, Kannada, Tamil, Malayalam, Telugu). Starter covers 200 parent accounts, with 1 staff seat, 5 circulars and documents at a time, 2,000 campaign emails a month, 1,000 school-initiated WhatsApp messages a month and 2 campaigns a month — enough to run the engine on your own notices before you pay anything. When the WhatsApp allowance is used, sends stop until the month resets; nothing is charged by us, because there is no card to us — Meta's per-message charge for those sends is billed in your own account, first thousand included. No social posts, no ads, no automation.

Business — for a school that wants to be reachable as well as answerable.
Everything in Starter, with room for a real school: 1,200 parent accounts, 2 staff seats, 5 campaigns a month, 20 circulars and documents at a time, 30 web pages, 15,000 campaign emails a month, 1,000 school-initiated WhatsApp messages a month, and 2 social posts a month. Your Google page stays alive — posts, and replies to parent reviews — and your staff get a calendar.

Growth — for the school that runs admissions as a campaign, not a notice.
Everything in Business at campaign scale: 2,500 parent accounts, 4 staff seats, 20 campaigns a month, 30,000 campaign emails, 50 circulars and documents, 500 web pages, 12 social posts a month. Adds what makes the engine run on its own — campaigns that go out without anyone pressing send, Google Drive so the material stays current, voice answers, a simple CRM for enquiries — and local ads on 2 channels. You own the creative and the spend.

Enterprise — for groups and multiple campuses.
Everything in Growth across branches: 5,000 parent accounts, 10 staff seats, 100 campaigns a month, 1,00,000 campaign emails, 200 circulars and documents, 3,000 web pages, 24 social posts a month and 4 ad channels. Adds Google Forms, deeper engagement reporting, and admission enquiries from JustDial and IndiaMART — so a parent searching nearby finds you and lands in one place.

Compare all features

StarterBusinessGrowthEnterprise
Parent accountsthe parents you can message — a standing cap on active parent records; two guardians are two accounts; students are never the unit2001,2002,5005,000
Staff seatsnamed, concurrent12410
Campaigns a monthone audience + one message set, counted once however many channels carry it; unused campaigns do not roll over2520100
Social posts a monthmaterial you supply — we publish it, we do not write or design it; unused posts do not roll over—21224
Campaign emails a monthexcludes invoices, receipts, OTPs, renewal and retention notices2,00015,00030,0001,00,000
School-initiated WhatsApp messages a montha parent's question, and the school's answer inside the 24 hours it opens, are free and are never counted1,000 — Meta bills your own account for each send, first thousand included; then sends stop until the month resets1,000 messages a month — and more; Meta bills your own account for every send1,000 messages a month — and more; Meta bills your own account for every send1,000 messages a month — and more; Meta bills your own account for every send
Web conversations a monthweb widget only — parent WhatsApp questions are never counted2,0005,00010,00050,000
Circulars and documents held at a timereplace old ones as the year goes on52050200
Web pages it learns fromtotal stored2305003,000
Surveys active at a time2102050
Ad channelsstanding — you own the creative and the spend——24

Included, not counted: Google Calendar from Business; CRM from Growth; automation, Google Drive and voice answers from Growth; Google Forms, engagement reporting and JustDial / IndiaMART enquiries on Enterprise only.

WhatsApp runs in two directions, and only one of them is metered. A parent's question opens a 24-hour window: that message, and the school's answers inside the window, are free at Meta and included in every plan — never counted. A message the school starts — a notice, a reminder, a campaign — is different: it can only go out on a template Meta has approved. The WhatsApp platform account is the school's own: its templates are approved in that account and Meta is paid in that account, and we neither hold it nor operate it.

The 1,000 is this app's allowance for messages the school starts. Meta's per-message charge for those sends is billed to the school in its own account — we do not bill for them, and we publish no rate sheet; Meta's pricing there is Meta's own. On Starter the sends stop at the allowance and resume next month, so nothing is charged by us.

Social posts are ours to publish, not to make. The school supplies the material; we schedule it and post it to the channels it has connected. Unused posts do not roll over.

Plan terms

Prices

All prices in INR and per school.

Prices are shown without GST. GST at 18% is added and shown separately on the invoice.

Your card details are entered at our payment gateway, never with us. We do not take them, hold them or charge them ourselves.

Monthly and annual

Monthly: you can stop at the end of any month you have paid for, and nothing further is due. Annual: twelve months, paid once, 20% lower than paying monthly, and it cannot be cancelled before the term ends — the fee is not returned except where we fail to provide the service.

Annual renewal

An annual plan renews automatically for a further twelve months at the price published at the time of renewal, unless you tell us in writing before the renewal date that you do not want to renew. We send a reminder 30 days before the renewal date naming the amount, the date we will charge, and the route to stop the renewal, and a second reminder seven days before if we have had no instruction from you. We do not take a renewal charge that those notices did not precede. Stopping a renewal stops the next term; it does not shorten the term you have already paid for and it does not create a refund.

The free Starter plan

The Starter plan stays available at no charge to a school that stays active on it. We may change what the plan includes, with notice. We will not start charging for it.

If you stop, or stop using it

An account that is not used is blocked and later deleted; a plan that stops is held to the end of the term it has paid for, and the same sequence runs from that date. We warn you before each step. If you want a copy of your data, ask us before the deletion date and we will send it to you, and we will hold the data longer if your school asks. Signing in while the account is blocked brings it straight back.

A school that tells us it will not renew keeps its data to the end of the term it has paid for; the 30/40/45/75-day sequence then runs from that end date.

PointWhat happens
Day 0 — the last sign-in or parent question; for a school that has paid, the day the paid term endsThe starting date, and nothing else. Where the school has paid, the term-end notice is sent on this date.
Day 30Email to the school's registered contact and its last active administrator: what has happened, that nothing is deleted today, how to get a copy, and the dates below.
Day 40Reminder: the account is blocked in 5 days; sign in or ask for a copy.
Day 45Blocked — not deleted. New sending and new answers stop; sign-in, reactivation and a data request all still work.
Day 75Reminder naming the erasure date.
7 days before erasureFinal notice naming the exact date.
Day 105 — 60 days after the blockErased from live systems, and confirmed to the school in writing.

What counts as activity: a sign-in by any authorised school user, an inbound question from a parent or end user, or a change made by an administrator. A paid plan under an active subscription is not on the inactivity clock at all.

Refunds, and if the service fails

Fees and refunds are set out in the Terms of Service.

If we fail to provide the service for reasons within our control, we put it right within seven days or give you the lost time back at no charge. If the failure lasts thirty days, you can end the agreement and we refund the unexpired part of what you paid.

We work to keep eKTextAI available at all times and aim for a high standard of uptime; we do not guarantee uninterrupted service.

The contract

Read the full Terms of Service, the Privacy Notice and the School Data & Privacy Statement.

Social posts

On Business and above, we publish your material to the channels parents already use.

Facebook Facebook
Instagram Instagram
LinkedIn LinkedIn
YouTube YouTube

Frequently asked questions

The questions schools ask before they pay.

Bring one circular. We'll run a campaign on it.

Send us a notice you'd normally send to parents. In 15 minutes we'll build the campaign from your circular and send it — from our number, on a template WhatsApp has already approved, to the numbers you authorise on the call. You leave with the campaign you built and the send report.

Book a 15-minute demo Start free