Terms of Service

1

Acceptance of Terms

By accessing and using eKTextAI's services, you accept and agree to be bound by the terms and provisions of this agreement. If you do not agree to these terms, please do not use our services.

These terms constitute a legally binding agreement between you and eKTextAI. Your continued use of our services signifies your acceptance of any updates to these terms.

2

Service Description

eKTextAI is a parent-communication and admissions engine for K-12 schools, groups and colleges. It sends notices, fee reminders and admissions campaigns on WhatsApp and email, answers parents from the school's own circulars, policies and notices, and keeps the school's Google and social presence live.

What the assistant does, and does not do:

• eKTextAI answers from the material your school gives it — your circulars, policies and notices — and tells the user when it cannot answer from that material rather than guessing. Some questions are handed to a person: a member of your school's staff. We provide the service to the school and we do not answer parents' questions ourselves.
• An answer is not the school's official communication. Where the school's circular or notice says something different, the school's document is what applies.
• When a parent or student uses eKTextAI, the conversation is visible to the school and to the staff the school authorises, so they can follow up. We also see it where we provide support.

3

User Accounts

Account Creation

• You must provide accurate and complete information
• You are responsible for maintaining account security
• You must notify us immediately of any security breaches
• One person or legal entity may maintain only one account

Account Responsibilities

• Keep your login credentials secure and confidential
• Use the service in compliance with applicable laws
• Respect intellectual property rights
• Do not share accounts with unauthorized users

4

Acceptable Use

You agree not to use our services for any unlawful or prohibited activities. The following uses are strictly forbidden:

• Upload illegal, harmful, or inappropriate content
• Violate any applicable laws or regulations
• Infringe on intellectual property rights
• Attempt to gain unauthorized access to our systems
• Distribute malware or harmful code
• Spam or send unsolicited communications

5

Data and Content

Your Content

• You retain full ownership of content you upload
• You grant us permission to process and display your content
• You are responsible for ensuring you have rights to uploaded content
• We may remove content that violates these terms

Documents you upload — your decision, and its consequence

You decide which documents are uploaded, and you are responsible for them as Data Fiduciary. We do not inspect the content of a document you upload and we do not restrict what may be uploaded — no filter is applied to a document that names an individual pupil, such as an award list, a list of fee defaulters, or a medical or disciplinary note. We process what you upload on your instruction as your Data Processor, and that includes a document that names a child.

What you should weigh before uploading one: it becomes part of the material answers are drawn from, so details in it can appear in an answer to a parent, and it is visible to the staff who can see the conversation. Where that is not the outcome you want, the decision not to upload it is yours to take.

Your WhatsApp account — held, paid for and kept by you

WhatsApp messages go out through your school's own WhatsApp Business Account. You hold that account with Meta and accept Meta's terms for it; you submit your message templates for Meta's approval; you register and verify your number; you keep the opt-in records Meta requires and honour opt-outs; you pay Meta's charges for the messages you send, which means keeping a payment method on that account — Meta does not send from an account without one; we never see, hold or process those payment details; and you keep the account in good standing with Meta. We do not hold or administer the account. Our only presence in it is the sending path, which we operate as Meta's technology provider, on your instruction. WhatsApp is enabled for your school only after you confirm you hold the account.

Erasing during a paid term

A school may ask us in writing at any time to erase some or all of the data we hold for it, including during a term it has paid for. We do it, confirm it in writing, and explain what is not removable. Erasure is not a termination and carries no refund — the term is paid for and runs; if the school then wants its records back, we cannot restore them. Where the request is partial, we say what remains before we act.

Data Security

• We protect school, parent and student data with encryption in transit and at rest, role-based access controls, and regular backups.
• For student, parent and staff data, the school is the Data Fiduciary under India's Digital Personal Data Protection Act, 2023 — it decides why and how the data is used and takes consent. MarvelSoft Ventures acts as the school's Data Processor: we process that data only on the school's written instructions, under a Data Processing Agreement.

6

Subscription and Payment

Billing

• Subscription fees are billed in advance
• Prices are shown without GST. GST at 18% is added and shown separately on the invoice.
• Fees paid for a paid plan are non-refundable. We do not offer a money-back guarantee, a goodwill refund or a credit if you cancel, stop using the service, or your plan ends.
• If we fail to provide the service for reasons within our control, we put it right within seven days or give you the lost time back at no charge. If the failure lasts thirty days, you can end the agreement and we refund the unexpired part of what you paid.
• Prices may change with 30 days advance notice
• Failed payments may result in service suspension

Groups, trusts and management companies

A group that runs several schools contracts on one Enterprise plan, and the group or trust — not the individual school — is the Customer and pays for it. How the group allocates the cost among its schools is its own affair and we take no part in it. Where the group tells us which schools are covered, it may add or replace schools inside the plan's caps on written notice; the caps apply to the group as a whole, not once per school. A school added inside the plan gets its own account, its own data and its own administrator; data does not flow between schools because they share a Customer.

Term, renewal and stopping

• Monthly: you can stop at the end of any month you have paid for, and nothing further is due. Annual: twelve months, paid once, 20% lower than paying monthly, and it cannot be cancelled before the term ends — the fee is not returned except where we fail to provide the service.
• An annual plan renews automatically for a further twelve months at the price published at the time of renewal, unless you tell us in writing before the renewal date that you do not want to renew. We send a reminder 30 days before the renewal date naming the amount, the date we will charge, and the route to stop the renewal, and a second reminder seven days before if we have had no instruction from you. We do not take a renewal charge that those notices did not precede. Stopping a renewal stops the next term; it does not shorten the term you have already paid for and it does not create a refund.
• A school that tells us it will not renew keeps its data to the end of the term it has paid for; the 30/40/45/75-day sequence then runs from that end date.
• An account that is not used is blocked and later deleted; a plan that stops is held to the end of the term it has paid for, and the same sequence runs from that date. We warn you before each step. If you want a copy of your data, ask us before the deletion date and we will send it to you, and we will hold the data longer if your school asks. Signing in while the account is blocked brings it straight back.

Inactivity, blocking and deletion

What counts as activity: a sign-in by any authorised school user, an inbound question from a parent or end user, or a change made by an administrator. A paid plan under an active subscription is not on the inactivity clock at all.

Point	What happens
Day 0 — the last sign-in or parent question; for a school that has paid, the day the paid term ends	The starting date, and nothing else. Where the school has paid, the term-end notice is sent on this date.
Day 30	Email to the school's registered contact and its last active administrator: what has happened, that nothing is deleted today, how to get a copy, and the dates below.
Day 40	Reminder: the account is blocked in 5 days; sign in or ask for a copy.
Day 45	Blocked — not deleted. New sending and new answers stop; sign-in, reactivation and a data request all still work.
Day 75	Reminder naming the erasure date.
7 days before erasure	Final notice naming the exact date.
Day 105 — 60 days after the block	Erased from live systems, and confirmed to the school in writing.

Within the notice window, the school can ask us in writing for a copy of its data. We send it within 7 working days and confirm in writing. If a request is open, we do not delete. The admin console also has a self-serve export, so your school can take a copy itself.

What deletion does not remove: processing logs, retained at least one year; invoice and billing records, kept as tax law requires; aggregate counts containing no personal data. Backups: erased from live systems on the day; backup copies are not restored except for disaster recovery, and if restored, the deletion is re-applied before the system is used.

7

Service Availability

We work to keep eKTextAI available at all times and aim for a high standard of uptime; we do not guarantee uninterrupted service.

Planned maintenance:

We are not liable for temporary interruptions, scheduled maintenance, or technical difficulties. Users will be notified in advance of planned maintenance whenever possible.

8

Limitation of Liability

Our liability is limited to the amount you paid for the service in the preceding 12 months. We are not liable for indirect, incidental, or consequential damages.

Important Notice:

This limitation applies to all claims, whether based on warranty, contract, tort, or any other legal theory, even if we have been advised of the possibility of such damages.

9

Termination

We may terminate or suspend your account immediately, without prior notice, for violations of these terms or for any reason we deem necessary to protect our service or other users.

Upon termination:

Your right to use the service ceases immediately, and we may delete your data after a reasonable grace period for data export.

10

Changes to Terms

We may modify these terms at any time. Significant changes will be communicated to users via email or service notifications at least 30 days before taking effect.

Your Rights:

If you disagree with the changes, you may terminate your account before the changes take effect. Continued use of the service constitutes acceptance of the modified terms.

11

Contact Information

For questions about these Terms of Service or to report violations, please contact us using the information below:

Legal Department

Email: info@ektextai.com

Phone: +91 95350 41234

Response Time: 2-3 business days

Business Address

Company: MarvelSoft Ventures

No. 89, HMT Main Road, Mattikere, Bengaluru 560054, Karnataka, India

GSTIN 29BBAPS6348P1ZS