Frequently Asked Questions
The questions principals ask about eKTextAI — what it does, what it won't do, pricing, the term, and your school's data.
General
Basic information about eKTextAI
Plans, Support & Account
Pricing, the term, your data and support
General Questions
eKTextAI is a parent-communication and admissions engine for K-12 schools, groups and colleges. It sends what a school needs to send, answers parents from the school's own words, and keeps the school visible where parents look. If you run an ERP, it keeps answers current from it. Built and sold by MarvelSoft Ventures, serving schools since 2009.
K-12 schools, school groups and colleges — from a single school that wants its notices, fee reminders and admissions campaigns in one place, to a group running several campuses. It is priced per school, never per student.
eKTextAI answers from the material your school gives it — your circulars, policies and notices — and tells the user when it cannot answer from that material rather than guessing. Some questions are handed to a person: a member of your school's staff. We provide the service to the school and we do not answer parents' questions ourselves.
An answer is not the school's official communication. Where the school's circular or notice says something different, the school's document is what applies.
When a parent or student uses eKTextAI, the conversation is visible to the school and to the staff the school authorises, so they can follow up. We also see it where we provide support.
No, and no. If you run one — SchoolAdminCE, or another, or a SIS or LMS — it keeps answers current from it; the specific connection is confirmed at the demo. If you don't, it works from your circulars and notices, and that is enough to start.
It answers from the material you give it:
• Circulars & Notices: Exam schedules, holiday announcements, event information
• Policies: School rules, fee structures, admission procedures
• PDFs: Handbooks, timetables, curriculum information
• Website Content: Information from your school website
• ERP Data: (Optional) if you connect one
A stale circular produces a stale answer, so keeping the loaded material current is the single largest factor in answer quality.
Setup takes from 30 minutes to a day. What decides which: how quickly your school provides its student and parent data and its circulars. Your first campaign also waits for Meta's approval of the template you submit in your own account, which is outside our clock.
Plans, Support & Account
Priced per school, per month — never per student. Every campaign can go to every parent on your plan.
Starter — ₹0. Free: 200 parent accounts, 1 staff seat, 2 campaigns a month, 5 circulars and documents at a time, answers on WhatsApp and your website, web widget, email support. Free from us: Meta bills your own account for the WhatsApp messages your school sends, first thousand included.
Business — ₹3,250 a month + ₹585 GST = ₹3,835 a month. Annual: ₹31,200 + ₹5,616 GST = ₹36,816 (₹3,068 a month). 1,200 parent accounts, 2 staff seats, 5 campaigns and 2 social posts a month, 20 circulars and documents at a time. Notices, admissions and fee-reminder campaigns on WhatsApp and email, Google Business posts and review replies, analytics on the questions parents ask most.
Growth — ₹6,250 a month + ₹1,125 GST = ₹7,375 a month. Annual: ₹60,000 + ₹10,800 GST = ₹70,800 (₹5,900 a month). 2,500 parent accounts, 4 staff seats, 20 campaigns and 12 social posts a month, 50 circulars and documents at a time. Everything in Business, plus campaigns that go out on their own, Google Drive, voice answers, a simple CRM, smart replies, and local ads on 2 channels — you own the creative and the spend.
Enterprise — ₹20,250 a month + ₹3,645 GST = ₹23,895 a month. Annual: ₹1,94,400 + ₹34,992 GST = ₹2,29,392 (₹19,116 a month). 5,000 parent accounts, 10 staff seats, 100 campaigns and 24 social posts a month, 200 circulars and documents at a time. Everything in Growth across branches, plus custom sequences across WhatsApp and email (a first message, a follow-up if there is no reply, a further message after a set interval — each step set by your school), Google Forms, engagement reporting, admission enquiries from JustDial and IndiaMART, local ads on 4 channels, dedicated support and custom integrations (ERP, SIS, LMS).
Prices are shown without GST. GST at 18% is added and shown separately on the invoice.
Monthly: you can stop at the end of any month you have paid for, and nothing further is due. Annual: twelve months, paid once, 20% lower than paying monthly, and it cannot be cancelled before the term ends — the fee is not returned except where we fail to provide the service.
See our pricing page for full details.
A group that runs several schools contracts on one Enterprise plan, and the group or trust — not the individual school — is the customer and pays for it. How the group allocates the cost among its schools is its own affair. The plan's limits apply to the group as a whole, not once per school, and each school inside the plan gets its own account, its own data and its own administrator.
Yes. Start free. The Starter plan is free, and it stays free. There is no trial and no paid trial — the free plan is how you start, and it does not expire. It includes two campaigns a month, so run one on your own circular before you pay us anything — Meta bills your own account for the WhatsApp messages you send, first thousand included.
Monthly: you can stop at the end of any month you have paid for, and nothing further is due. Annual: twelve months, paid once, 20% lower than paying monthly, and it cannot be cancelled before the term ends — the fee is not returned except where we fail to provide the service.
An annual plan renews automatically for a further twelve months at the price published at the time of renewal, unless you tell us in writing before the renewal date that you do not want to renew. We send a reminder 30 days before the renewal date naming the amount, the date we will charge, and the route to stop the renewal, and a second reminder seven days before if we have had no instruction from you. We do not take a renewal charge that those notices did not precede. Stopping a renewal stops the next term; it does not shorten the term you have already paid for and it does not create a refund.
If we fail to provide the service for reasons within our control, we put it right within seven days or give you the lost time back at no charge. If the failure lasts thirty days, you can end the agreement and we refund the unexpired part of what you paid.
An account that is not used is blocked and later deleted; a plan that stops is held to the end of the term it has paid for, and the same sequence runs from that date. We warn you before each step. If you want a copy of your data, ask us before the deletion date and we will send it to you, and we will hold the data longer if your school asks. Signing in while the account is blocked brings it straight back.
A school that tells us it will not renew keeps its data to the end of the term it has paid for; the 30/40/45/75-day sequence then runs from that end date.
| Point | What happens |
|---|---|
| Day 0 — the last sign-in or parent question; for a school that has paid, the day the paid term ends | The starting date, and nothing else. Where the school has paid, the term-end notice is sent on this date. |
| Day 30 | Email to the school's registered contact and its last active administrator: what has happened, that nothing is deleted today, how to get a copy, and the dates below. |
| Day 40 | Reminder: the account is blocked in 5 days; sign in or ask for a copy. |
| Day 45 | Blocked — not deleted. New sending and new answers stop; sign-in, reactivation and a data request all still work. |
| Day 75 | Reminder naming the erasure date. |
| 7 days before erasure | Final notice naming the exact date. |
| Day 105 — 60 days after the block | Erased from live systems, and confirmed to the school in writing. |
What counts as activity: a sign-in by any authorised school user, an inbound question from a parent or end user, or a change made by an administrator. A paid plan under an active subscription is not on the inactivity clock at all. The full terms are in the Terms of Service.
Within the notice window, the school can ask us in writing for a copy of its data. We send it within 7 working days and confirm in writing. If a request is open, we do not delete. The admin console also has a self-serve export, so your school can take a copy itself.
We protect school, parent and student data with encryption in transit and at rest, role-based access controls, and regular backups.
For student, parent and staff data, the school is the Data Fiduciary under India's Digital Personal Data Protection Act, 2023 — it decides why and how the data is used and takes consent. MarvelSoft Ventures acts as the school's Data Processor: we process that data only on the school's written instructions, under a Data Processing Agreement.
We don't sell school, parent or student data and we don't share it for anyone else's purposes. We use service providers strictly to run the service, under contract.
We work to keep eKTextAI available at all times and aim for a high standard of uptime; we do not guarantee uninterrupted service.
Email support: info@ektextai.com (all plans)
Discord support: a private channel with our team for Business and Growth schools
Dedicated support: for Enterprise schools and groups
Discord support is a dedicated communication channel available to Business and Growth plan subscribers. Your school will get a private Discord channel where you can directly communicate with our support team about setup, feedback and new features.
Bring one circular. We'll run a campaign on it.
Book a 15-minute demo and leave with the campaign you built and the send report.